What has the author Frank Presbrey written?

Frank Presbrey (1877-1955) was an American advertising executive and author. He is most known for writing the book "The History and Development of Advertising", published in 1929. This book, which is often considered a classic in the field, traces the evolution of advertising from ancient times to the early 20th century.

While this is his most notable work, Presbrey also wrote several other books, including:

* "The Psychology of Selling" (1928): This book delves into the psychological principles behind effective salesmanship.

* "The Way of the World" (1940): This work is an autobiography and reflection on Presbrey's career and life.

* "The People's Choice" (1944): This book examines the role of advertising in shaping public opinion.

Presbrey was a prolific writer and speaker on the subject of advertising, and his works are considered valuable resources for understanding the history and evolution of this industry.