Here's why:
* Emphasis on public service: This theory posits that the media has a responsibility to inform the public and act as a watchdog over government and other powerful institutions. This aligns with the role many mainstream media outlets see themselves playing in the US.
* Freedom with responsibility: It recognizes the freedom of the press but emphasizes the need for responsible reporting and ethical conduct. This is reflected in the self-regulation practices and codes of ethics adopted by many media organizations.
* Balance and objectivity: Social responsibility theory stresses the importance of presenting diverse viewpoints and avoiding bias. While achieving complete objectivity is often debated, mainstream media outlets strive for a semblance of balance in their reporting.
* Public interest vs. private profit: While recognizing the commercial nature of media, the theory emphasizes the importance of serving the public interest even when it conflicts with profit-making goals. This is reflected in the practice of investigative journalism and reporting on issues of public concern.
While other theories like the Libertarian and Authoritarian models have influenced different media outlets and historical periods, the Social Responsibility Theory best describes the guiding principles of most mainstream US news media today.
It's important to note that:
* The theory is not without its critics who argue it can lead to self-censorship and a focus on "acceptable" narratives.
* The increasing influence of social media and alternative news sources challenges the traditional dominance of mainstream media and raises questions about the future of this theory's application.