- Grab readers' attention and make your piece timely and relevant.
- Provide a concrete, specific example that illustrates the larger point you're trying to make.
- Appeal to a broader audience who is already interested in the news hook topic.
- Use the news hook to contextualize your argument and make it more relatable, credible, and timely.
Finding a news hook can increase the chances of your op-ed being published and widely read, as it demonstrates that your piece is linked to a current event and contributes to ongoing conversations.