* Draw attention to a story. A headline like "Giant Squid Attacks Fisherman!" is more likely to catch a reader's eye than a headline like "Fisherman Has Close Encounter with Large Squid."
* Sensationalize a story. A headline like "Murderer on the Loose!" creates a sense of urgency and excitement that can encourage readers to read the article.
* Provoke an emotional response. A headline like "Heartwarming Rescue of Puppy from Burning Home!" appeals to the reader's emotions and makes them more likely to read the story.
Headline hyperbole is not always a negative thing. It can be an effective way to attract readers to important news stories. However, it is important to use headline hyperbole responsibly and avoid misleading or deceiving readers.