Here's what it does:
* Expands on the main headline: It provides additional context or information about the topic, giving readers a more detailed understanding.
* Entices further reading: It can highlight a specific aspect of the article, piquing reader interest and encouraging them to continue reading.
* Breaks up the text: It visually divides the page, making the content easier to read and digest.
Examples of subheadlines:
* Main headline: The Importance of Sleep
* Subheadline: How to Get a Better Night's Rest and Boost Your Energy
* Main headline: New Study Shows the Benefits of Exercise
* Subheadline: Research Highlights Improved Mood, Physical Health, and Cognitive Function
Key characteristics of a good subheadline:
* Clarity: It should be concise and easy to understand.
* Relevance: It should directly relate to the main headline and the content of the article.
* Intriguing: It should pique reader interest and make them want to learn more.
Ultimately, the goal of a subheadline is to engage readers and guide them through the content.