* Age: 25-44
* Gender: Male (68%)
* Income: $75,000+
* Education: College graduate or higher
* Psychographics:
* Interests: Technology, science, business, culture, politics
* Values: Innovation, creativity, progress
* Lifestyle: Urban, professional, tech-savvy
* Media habits:
* Reads print magazines, newspapers, and websites
* Watches TV news and documentaries
* Listens to NPR and podcasts
* Uses social media
* Shopping habits:
* Shops online and in-store
* Spends money on technology, gadgets, and experiences
* Is willing to pay a premium for quality