Are firms increasingly shifting spending from the Web to other media such as print radio and television?

No, firms are not increasingly shifting spending from the Web to other media such as print radio and television. In fact, the opposite is true - firms are continuing to increase their spending on digital marketing channels, including the Web, while decreasing their spending on traditional media channels such as print, radio, and television. This shift in spending is being driven by several factors, including the growing effectiveness of digital marketing, the declining reach of traditional media channels, and the changing media habits of consumers.