Here's why:
* Origin: The term came from the "Yellow Kid," a popular comic strip character featured in both the *New York World* and *New York Journal* during a period of intense competition between the two newspapers in the late 19th century. This rivalry led to the use of sensationalist tactics to attract readers.
* Characteristics: Yellow journalism is known for:
* Exaggerated headlines and stories: Designed to grab attention and provoke emotions.
* Sensationalism: Focusing on crime, scandal, and human interest stories over hard news.
* Unreliable or even fabricated information: Sometimes based on rumors or without proper verification.
* Use of bold visuals: Including large images and dramatic illustrations to further emphasize the stories.
While yellow journalism is often criticized for its lack of accuracy and ethical considerations, it played a significant role in shaping public opinion and contributing to the development of mass media.