For example, a news report about a natural disaster might use language and imagery that is dark and somber, creating a negative media tenor. This can lead viewers to feel sad or anxious about the event, and may make them more likely to donate money to relief efforts. In contrast, a report about the same event might use language and imagery that is hopeful and inspiring, creating a positive media tenor. This can lead viewers to feel more optimistic about the situation, and may make them more likely to volunteer their time to help with relief efforts.
Media tenor is not always intentional. Sometimes, it is simply the result of the author's or editor's personal perspective on the subject matter. However, media tenor can also be used strategically to influence audiences in a certain way. For example, a political candidate might use positive media tenor in their campaign ads to make themselves seem more likable and trustworthy.
Media tenor is an important factor to consider when creating any type of media content. By understanding the impact that media tenor can have on audiences, you can make sure that your content is effectively communicating your intended message.