Newspapers have traditionally used circulation numbers as a way to attract advertisers. This is because advertisers want to reach as many people as possible with their ads, and newspapers with high circulation numbers can offer them that reach.
Magazines
Magazines also use circulation numbers as a way to attract advertisers. However, magazines typically have lower circulation numbers than newspapers, so they often target specific demographics with their ads. For example, a magazine that targets women might have a higher percentage of female readers than a newspaper, which would make it more attractive to advertisers who want to reach women.
Television networks
Television networks use circulation numbers to attract advertisers in a different way than newspapers and magazines. While newspapers and magazines measure their circulation in terms of the number of copies sold, television networks measure their circulation in terms of the number of viewers who watch their programming. Advertisers want to reach viewers who are likely to be interested in their products or services, so they will pay more for ads that air during programs with high viewership numbers.
Radio stations
Radio stations also use circulation numbers to attract advertisers. However, radio stations measure their circulation in terms of the number of listeners who tune in to their broadcasts. Advertisers want to reach listeners who are likely to be interested in their products or services, so they will pay more for ads that air during programs with high listenership numbers.
In addition to the above, there are a number of other media outlets that use circulation numbers as a way to attract advertisers. These include websites, blogs, and social media platforms.