- Yellow Journalism: They engaged in a fierce competition called "yellow journalism," which emphasized sensational and often exaggerated news stories to attract readers and boost circulation.
- Headlines and Illustrations: They employed bold headlines, captivating illustrations, and aggressive reporting to capture the attention of readers.
- Political Influence: Both Hearst and Pulitzer were powerful figures in the media landscape and used their influence to shape public opinion, including the Spanish-American War.
- Advocacy: Hearst and Pulitzer's newspapers often advocated for specific causes or political views, shaping the perspectives of their vast readership.
- Sensationalism and Controversy: They sensationalized news events and created controversies to drive readership and engagement.
- Mass Media Impact: Their newspapers reached millions of readers across the country, giving them unprecedented reach and influence over public sentiment and behavior.