Arguments for considering consumer-created media as mass media:
* Reach: Consumer-created media can have a very large reach. For example, YouTube has over 2 billion active users and Vimeo has over 100 million active users. This means that content created on these platforms has the potential to be seen by a large audience.
* Influence: Consumer-created media can have a significant influence on public opinion. This is because people are more likely to trust information that comes from their peers than from traditional media outlets. Additionally, consumer-created media can be used to spread information about important issues that might not otherwise get attention from mainstream media.
* Decentralization: Consumer-created media is decentralized, meaning that it is not controlled by any one entity. This can be seen as a positive because it allows for a diversity of voices to be heard. Additionally, decentralized media can be more resistant to censorship.
* Interactivity: Consumer-created media is interactive, meaning that users can engage with the content and with each other. This can create a sense of community and can help to build relationships between users.
Arguments against considering consumer-created media as mass media:
* Lack of editorial oversight: Consumer-created media often lacks the editorial oversight of traditional mass media outlets. This means that there is no guarantee that the information presented is accurate or reliable. Additionally, consumer-created media can be used to spread misinformation and propaganda.
* Fragmentation: The fact that consumer-created media is decentralized can also be a disadvantage. It can be difficult for users to find high-quality content among the vast sea of information that is available. Additionally, the fragmentation of consumer-created media can make it difficult for advertisers to reach their target audience.
* Lack of credibility: Consumer-created media is often seen as less credible than traditional media outlets. This is because it is not subject to the same journalistic standards and because anyone can create and publish content on these platforms.
Ultimately, whether or not consumer-created media should be considered mass media is a matter of opinion. There are valid arguments to be made on both sides of the issue. However, it is important to be aware of both the benefits and the drawbacks of consumer-created media before deciding how to use it.