What does Pulitzer decide to do make more money in the moive newsies?

In the movie "Newsies," Pulitzer does not decide to do anything to make more money. However, the newspaper tycoon Joseph Pulitzer's son, William Pulitzer, is the antagonist of the film. He acts on behalf of his father to take advantage of the boy's strike and sabotage their cause through manipulative news articles. It is William who decides to take actions with the goal of making more money for the family business, not Joseph.