What is direct appeal lead in journalism?

Direct appeal lead is a type of lead that begins with a direct address to the reader. It is often used to grab the reader's attention and make them want to read more.

For example, a news article about a new study on the effects of climate change might begin with the following direct appeal lead:

Attention all climate change skeptics: A new study has found that the effects of climate change are already being felt around the world.

This lead is effective because it immediately grabs the reader's attention and makes them want to know more. It also uses strong language to convey the importance of the issue.

Direct appeal leads can be used in a variety of stories, but they are most effective when used to introduce important or controversial topics. They can also be used to add a personal touch to a story or to make the reader feel like they are part of the story.

Here are some tips for writing effective direct appeal leads:

- Use strong language.

- Make the reader feel like they are part of the story.

- Be controversial.

- Keep it short and sweet.