* Brochures: Folded pamphlets offering a concise overview of a product or service.
* Catalogs: Detailed listings of products, often with images and specifications.
* Flyers: Single-page advertisements, typically used for short-term promotions.
* Datasheets: Technical specifications and features of a product.
* Case studies: Real-world examples of how a product or service has helped other clients.
* White papers: In-depth reports addressing a specific industry challenge and positioning the product as a solution.
* Presentations: Formal or informal presentations (often in slide deck format) that are often shared digitally.
* Email marketing campaigns: While not strictly "printed," email marketing falls under the umbrella of sales literature, promoting products or services through electronic means.
* Website content: Although not always traditionally considered sales literature, website content such as product pages, blog posts, and landing pages all serve to promote and sell.
The goal of sales literature is to generate leads, build brand awareness, and ultimately drive sales. Effective sales literature is clear, concise, visually appealing, and tailored to the target audience.