The lead story is typically chosen based on its significance, timeliness, and reader interest. It is often the result of extensive reporting, investigation, or analysis by journalists and editors. The goal of a lead story is to capture the attention of readers and set the tone for the publication or newscast.
Here are some characteristics of a lead story:
1. Prominence: The lead story is usually given the largest headline, most prominent placement, and most in-depth coverage compared to other stories in the publication.
2. Timeliness: Lead stories often focus on recent or breaking news that is relevant and timely for readers. They may cover current events, pressing social issues, or important developments.
3. Significance: The lead story addresses a topic that is considered important, impactful, or has widespread interest. It may shed light on significant events, policy changes, scientific breakthroughs, or cultural phenomena.
4. Exclusivity: In some cases, a lead story may feature exclusive information, investigations, or interviews that are not available from other sources, making it unique and newsworthy.
5. Contextualization: A good lead story provides readers with the necessary context to understand the story's significance. It offers background information, explanations, and analysis to help readers make sense of complex issues or events.
The lead story in a publication sets the tone and establishes the priorities of the news organization. It reflects the editorial judgment of editors and journalists in selecting the most relevant and compelling news to present to their audience.