Media language refers to the ways in which media texts communicate meaning. This includes everything from the way images are composed to the way sounds are used. By analyzing the media language of a text, we can gain a better understanding of its message and how it is trying to persuade us.
2. Media Representation
Media representation refers to the way that people, places, and events are depicted in media texts. By examining the way that people are represented, we can see what values and beliefs are being promoted by the media. We can also see how certain groups of people are being excluded or marginalized.
3. Media Institutions
Media institutions are the organizations that produce, distribute, and exhibit media texts. By understanding how media institutions operate, we can gain a better understanding of the ways in which they influence the content of media texts.
4. Media Audiences
Media audiences are the people who consume media texts. By understanding the media audience, we can gain a better understanding of the ways in which they interpret and use media texts.
5. Media Effects
Media effects are the ways in which media texts impact people's thoughts, feelings, and behaviors. By studying media effects, we can gain a better understanding of the power of the media and the ways in which we are influenced by it.
6. Media Ethics
Media ethics are the principles that govern the way that media professionals make decisions about what to produce, distribute, and exhibit. By examining media ethics, we can gain a better understanding of the responsibilities of media professionals and the ways in which they should use their power.
7. Media History
Media history is the study of the development of media technologies, institutions, and practices over time. By understanding the history of the media, we can gain a better understanding of the present state of the media and the ways in which it is likely to change in the future.