* The length of the cover letter: A shorter letter might only allow space for 2-3 key qualifications. A longer one might accommodate 4-5.
* The number of relevant qualifications you possess: Don't force irrelevant qualifications into the argument. Focus on the most impactful ones that directly address the job description's requirements.
* The specific job requirements: If the job description emphasizes specific skills or experiences, prioritize those in your argument.
* The level of seniority of the position: A senior-level role might warrant highlighting more qualifications to showcase breadth and depth of experience.
Instead of focusing on a specific number, concentrate on quality over quantity. Choose the most compelling qualifications that demonstrate your ability to excel in the role and clearly connect them to the employer's needs. Each qualification should be briefly explained and supported by a concise accomplishment. Less is more—aim for impactful brevity rather than an exhaustive list.