It acts as a consolidated summary of vital advertising data to help advertisers and marketers gain insights into their campaigns, analyze trends and make informed decisions. TheQUAD report includes crucial metrics such as:
1. Performance by Ad: This section provides ad-level details such as reach, impressions, clicks, cost, click-through rate (CTR), conversion rate, and cost per conversion. Advertisers can assess individual ad performance and identify top-performing ads.
2. Performance by Ad Set: This section offers insights into the performance of individual ad sets, including reach, impressions, clicks, cost, CTR, conversion rate, and cost per conversion. Advertisers can compare ad sets to identify the most effective targeting and optimization strategies.
3. Performance by Campaign: The report highlights campaign-level metrics such as reach, impressions, clicks, cost, CTR, conversion rate, and cost per conversion. This allows advertisers to assess the overall effectiveness of each campaign and make necessary adjustments.
4. Performance by Placements: This section shows data related to ad performance on specific placements, such as Facebook, Instagram, Audience Network, and Messenger. Advertisers can determine which placements are driving the most results and optimize their ad delivery strategies accordingly.
5. Engagement and Conversion Metrics: The QUAD report includes engagement metrics like likes, comments, and shares, as well as conversion metrics such as purchases, leads, and app installs. This information helps advertisers understand user interactions with their ads and measure conversions.
6. Demographics and Audience Insights: The report provides insights into the demographics of the audience reached by the ads, such as age, gender, location, language, interests, and other key demographics. This data enables advertisers to target their campaigns more precisely.
7. Additional Breakdowns: Advertisers can further break down the data by day, week, month, breakdown of ad type, device type (desktop, mobile), platform (iOS, Android), and more.
The QUAD report is a powerful tool for advertisers to gain a holistic view of their Facebook advertising performance and make data-driven decisions to improve campaign results and overall marketing strategies.