PTU MBA 4th Semester Exam Question Paper
Subject: Strategic Management
Instructions:
- Total marks: 100
- Time: 3 Hours
- Attempt all questions.
- This question paper contains ten questions.
Question 1:
Define strategic management. Discuss the importance of strategic management in the contemporary business environment. (20 marks)
Question 2:
What is porter five forces model? Discuss the five forces and explain how a firm can use porter five forces model in strategy formulation. (20 marks)
Question 3:
Explain Ansoff matrix. Critically evaluate the application of Ansoff matrix as a tool for market penetration, product development and market expansion. (15 marks)
Question 4:
Explain Blue ocean strategy. Discuss how blue ocean strategy differs from red ocean strategy and its implications for strategic management. (15 marks)
Question 5:
Discuss the role of innovation in strategic management. Explain various types of innovation and their significance in gaining competitive advantage. (15 marks)
Question 6:
What is strategy implementation? Explain the challenges in implementing strategy. How does effective implementation lead to sustainable competitive advantage? (20 marks)
Question 7:
Discuss the concept of corporate social responsibility. Why is corporate social responsibility increasingly becoming an important aspect of strategic management? (15 marks)
Question 8:
Explain the role of human resources in strategic management. How does effective human resource management contribute to the success of a firm's strategic initiatives? (15 marks)
Question 9:
Discuss the various methods of strategic evaluation. How does regular strategic evaluation help organizations respond to dynamic market conditions? (15 marks)
Question 10:
Write a case study of a successful company that has effectively utilized strategic management principles to gain competitive advantage. Highlight the key strategic decisions that contributed to the company's success. (20 marks)
Note:
- Students are expected to substantiate their answers with examples, diagrams and case studies wherever applicable.
- No extra sheet will be provided.