* Precise: Uses specific and accurate words to convey the intended meaning without unnecessary jargon or fluff. Avoids vague terms and generalizations.
* Concise: Gets to the point efficiently, avoiding unnecessary words or sentences. Every word serves a purpose.
* Organized: Presents information in a logical and structured manner, making it easy to follow the flow of thought. This often involves using headings, subheadings, bullet points, and a clear structure (e.g., introduction, body, conclusion).
* Simple: Uses language that is readily understandable to the target audience. Avoids overly complex sentence structures and specialized vocabulary unless the audience possesses that expertise.
* Coherent: The ideas are connected logically and smoothly; one sentence flows naturally to the next. The overall message is unified and easy to grasp as a whole.
In essence, clarity ensures the reader understands exactly what the writer intends to communicate, the first time they read it. Lack of clarity leads to misinterpretations, misunderstandings, and wasted time.