Decide what type of argument you will be using to convince your audience to take action in order to protect animal rights. Focusing on the emotions around the living conditions of chickens is effective in getting audience members to rethink their need for eggs and chicken meat. Using graphic images along with detailed descriptions of a chicken's life generally invokes emotions of sympathy and disgust which work to help people change behavior. Other types of arguments include rational descriptions of how chicken meat and eggs affect health or how the waste byproducts of chicken farms have a negative impact on the environment. Once you have decided if your argument will have an emotional or rational focus, you can begin to collect information to outline and draft your speech.
Collect information, research and evidence that supports your argument to outline and draft your speech. Begin with the introduction which should focus on your main topic and introduce what you would like the audience to do about it. In this case, the introduction would focus on the cruel lifestyle and living conditions of chickens while introducing the idea of a diet free of chicken meat and eggs, or asking audience members to buy chicken meat and eggs from a recognized humane farm.
Outline and draft the body of your speech. Decide if you will use pictures to highlight the messages you are delivering. Pictures of cages crowded with chickens, piles of dead male chicks, sick chickens, live chickens living with dead chickens and the effects of genetic manipulation are effective in going beyond words to reach the emotions of audience members. Pictures often bring messages to life in persuasive speeches and leave a lasting impression with audience members. Pictures are also very useful in proving that facts are real. When speaking about animal rights, pictures help create a sense of empathy with audience members encouraging them to take action that can help create real change. Each point of a speech should build on what comes before as well as logically flow into what comes next. Personal stories are also an effective tool that is often used to persuade. Stories of people who have real experience working on a chicken farm brings a sense of reality to the issue at hand.
Draft the conclusion. Include a review of the most convincing reasons for change. End the speech with a strong call to action telling your audience members exactly what you want them to do. If you want your audience members to stop eating chicken meat and eggs, you need to tell them. If you are looking to create change in the farming industry and want stronger regulations, tell your audience members how to help you do this. This might include signing a petition, writing to congress members or boycotting a particular farm. Or if you want audience members to eat chicken meat and eggs from a farm that keeps and raises chickens humanely, tell them. Whatever you want them to do, you must tell them what it is and then tell them exactly how to do it. When it comes to persuading others to take action, being clear with expectations and providing the resources to get it done increases the chances of a speech being successful.
Leave your speech alone for two to three days after completing the first draft. Do not read it, practice it or look at it. After two or three days have passed, start at the beginning and edit your speech. Work to make sure your ideas are clear, presented in a logical order and that your supporting evidence and examples are clear and convincing.