Research the history of the Gap trademark sign, focusing on when it was first created, how many changes it has endured over the company's history, how successful the brand is, and if business revenue has fluctuated with each new design. Also investigate societal views on the Gap, including how the press may present the brand -- whether they view it as a bargain brand or a higher-end clothing shop -- and the particular style of clothing, accessories, shoes and beauty items the Gap specializes in. Next, interview people, asking them how they see the brand, and if they have any particular memories associated with the Gap.
Create an outline for the paper, beginning with a generalized view of the Gap trademark sign. The second section should focus on the history of the store as a whole and the image branding, and the final section should include the interviews and personal experiences of the Gap's customers.
Type the paper's first draft, and edit it for any misspellings and omitted details. When writing a semiotic essay, always present positive, negative and neutral viewpoints. Omitting these crucial details would leave out the experiences of those who interpret shopping at the Gap in their individual way. Also devote a few lines to the overall design of the logo so the reader is fully aware of its characteristics.
Compose the final draft of the essay. Edit any mistakes, and ensure the paper's transitioning statements are fluid and present the next topic well.