Research is an important step in any creative process, especially when writing a demonstrative speech. Writers should watch and analyze how other people do demonstrations and listen to how the writers put them together. Watching late-night infomercials, television shopping channels and even cooking shows can help writers see what language works best and how to incorporate the actual demonstration into the writing process. This also helps writers decide the best topics for a demonstration speech by eliminating complicated topics and information.
The brainstorming process begins with writing everything and anything down about a given topic to help flush out ideas. Writers can put down words, phrases, sentence fragments and research ideas they will use later in the speechwriting process. Writers can also make note of people to interview who might make the speech more interesting. Brainstorming might add clutter to writing speech, but it also helps provide enough material for writers to narrow their focus and create a stronger speech. The brainstorming process also acts as a reference point throughout writing the speech in case writers get stuck along the way.
A well-organized speech begins with writing an outline. Using major titles and subheadings, outlines help writers organize their ideas and put down supporting phrases and sentences for each topic they want to discuss. Outlines help those with scattered ideas by organizing parts of the speech and making sure they contain the proper sustaining sentences. Many teachers require students to hand in an outline as part of the speechwriting process. Outlines also act as a point of reference in giving the actual speech.
The process of practicing demonstrative speeches helps both writers and speakers. Reading a speech aloud can help pick out nuances in the language and allow the writer to hear what works and what doesn't. Speaking a piece of writing also helps hear mistakes and forces the eye to see every word. This also allows writers to revise what they wrote and work on language and word phrasing that doesn't seem to work. When the writer is also the speaker, practicing becomes a critical step in the revision process.