Narrative proposals contextualize the problem and solution of your proposal within a story. They are most appropriate in creative-based fields such as advertising and the film industry. The characters of the framing story typically represent the individuals affected by the problem described by the proposal and those who plan on carrying out the solution. The introduction opens the story, introduces the "characters" of the proposal as well as the problems they face and ends with a cliff-hanging question such as "How will our heroes solve this problem?" The solution then narrativizes the explanation of the solution, and the conclusion wraps up the story, giving it the traditional happy ending. For example, in pitching an ad campaign, you might create a story around the target consumer and a problems she might face over the course of her day, showing that they can be solved by the product being advertised.
Online proposals include all the standard components of a traditional proposal but avoid the limiting linear structure of a written document. By creating different Web pages for each component of a proposal and connecting each page and unique concepts within the proposal with hyperlinks, you can allow readers to navigate your proposal rhizomatically; that is, you can allow them to click on whatever section or concept they choose. Readers familiar with the topic can skip a section, such as your literature review, in favor of sections such as objectives and solution description, as can other readers who have a limited amount of time to focus on features extraneous to their purposes.
Video proposals incorporate a multimedia approach to proposal presentation. In addition to a narrating voice or depicted narrator, interactive graphics and video clips are inserted to supplement the spoken or written elements of the proposal. For example, your description of a solution could include an instructional video depicting the step-by-step process your proposal suggests. Similarly, your literature review section could include a chart or graph with an accompanying spoken explanation.
Proposal presentations are similar to video proposals in their incorporation of multimedia, such as presentation software, projection screens and physical paper handouts, but are directly presented to an audience. Unlike the other kinds of proposals, which are a static document or video and do not include a live presenter, proposal presentations offer the additional feature of a presenter interacting with an audience. When giving a proposal idea, presenters can pause and answer question or solicit audience participation. The interactivity of proposal presentations also allows the individual or group making the proposal presentation to receive immediate feedback on the proposed ideas in order to gauge the audience's reaction.