* Concrete and specific: Avoid jargon, technical terms, and abstract language. Use clear, descriptive words that paint a picture in the reader's mind.
* Familiar and easily understood: Opt for common words over uncommon ones. Avoid overly sophisticated vocabulary.
* Precise and accurate: Choose words that convey the exact meaning intended, avoiding ambiguity or vagueness.
* Appropriate to the tone and style: The language should match the overall tone of the piece (formal, informal, humorous, serious, etc.).
* Concise and straightforward: Get to the point efficiently, avoiding unnecessary words or overly long sentences.
In short, the goal is clarity and accessibility. The writing should be easily understood by a wide range of students with varying levels of reading comprehension.