Emphasize the environment. People today are more concerned about their environmental footprint than ever before, and you should emphasize this when propagating educational materials on solar energy. This form of energy produces no greenhouse gases (unlike oil and coal), leaves no toxic waste (like nuclear) and doesn't dam up rivers (like hydroelectricity). By appealing to the readers' environmental consciousness, you can get people thinking about what kind of world they are leaving behind for their children, and how much solar energy can contribute to a better tomorrow.
Appeal to people's pocketbooks. If being good environmental citizens is not persuasive enough, you must appeal to their desire to save money. Although the cost of solar panels is high, in time it will be offset by energy savings. On top of that, many federal and state governments provide tax credits to households that invest in carbon-reducing strategies like solar energy. Emphasizing these points in your solar energy literature will make it more appealing to your audience.
Put it on the Internet. Now that you know what to say in your solar panel appeal, it's time to think about how you will present your argument to the public at large. Two factors to keep in mind are cost and reach. You have to compare the cost of each option to the number of people it will reach. A great way to spread the word of solar energy cheaply and effectively is through the Internet. YouTube videos are one way to demonstrate how to put up solar panels and wire your home for solar energy. You can create a vlog (video blog) about why you think solar energy is a good idea, edit it on a standard PC and post it online for free in just a few minutes.
Write an article or a letter to the editor for your local newspaper. While the Internet is the wave of the future, people still read newspapers and magazines, and getting a pro-solar article in a paper can reach an audience that isn't so computer savvy. Write a letter to the editor of your local newspaper. Many smaller papers are dying for some original material to put in their opinions section, and if you make an interesting case you'll have a better chance of seeing it in print. Proper grammar, a clear focus and colorful imagery also appeal to an editor's eye.
Use social media to spread the word. Social media sites like Twitter and Facebook are becoming more important in the marketing of new products and ideas. If someone hears a friend has found a new way to, say, save money, she will be more likely to pay attention than if she hears it from a telemarketer. Create Facebook groups about solar energy or start a Twitter account with daily facts about solar power. People will pass links to your material to their friends if you appeal to their desire to do good and save money.