Global communication creates learning opportunities as a person in a rural village can receive educative instructions from a teacher in another part of the world, and so can researchers and other professionals. According to Jerome Bruner, the author of "The Culture of Education," education from various sources like that brought about by global communication gives a child the ability to grasp and distinguish the difference between his culture and other cultures. This enables him to impact positively on his culture by keeping it and improving it using lessons learned from other cultures.
Communication on a global scale increases political, trade, education, science, sports and entertainment interactions among nations with different cultures thus eliminating misunderstandings by making citizens of a nation understand the cultural values of another nation's citizens. A citizenry well informed about another nation's culture is able to understand and cope well with people from different cultures. This eliminates global misunderstanding and promotes peace, friendship and economic and cultural cooperation among nations.
The Internet plays a major role in global communication as it allows exchange of information and ideas that influences education, psychology and culture. This changes the educational, psychological and cultural orientation of a person and influences decisions that can make him abandon his cultural values and take on new ones. This has brought about emergence of new cultures and the collapse of old ones.
Global communication enhances cross-culture communication which is the exchange of ideas and opinions between people with different cultural backgrounds. This helps individuals belonging to different cultures improve productivity by keeping up-to-date with global ideological changes that influences the competitiveness of a society's culture amongst other global cultures, leading to preservation and sustenance of a society's culture.