Advocare Business Pros & Cons

The business name AdvoCare comes from the words advocate and care. Charlie E. Ragus started AdvoCare in 1993 as a direct-marketing business to sell consumable wellness and nutrition products. AdvoCare products are aimed at consumers concerned about weight loss, performance enhancement, skin-care and energy boosts. The AdvoCare business model is a multi-level commission system where a sales person receives a commission from the goods he sells and the goods sold by the sales people he recruits. AdvoCare can be a highly lucrative venture. However, like any other sales-based enterprise, it has its pros and cons.
  1. Pros-Flexibility

    • AdvoCare sales people -- which AdvoCare likes to call "distributors" -- can work a relatively flexible part-time schedule, as it requires a distributor to work an average of 10 to 15 hours a week. Most sales representatives use the AdvoCare business to earn supplementary income.

    Profitability

    • The AdvoCare business offers an opportunity for one to make money depending on his willingness and capability to sell. There are three ways to get involved in the AdvoCare business:as a retail customer, a distributor or as an "advisor." Retail customers purchase AdvoCare products for their own personal use. Distributors get a 40 percent discount on their purchases and can earn up to 40 percent profit from their sales. Advisors, on the other hand, take a serious interest in the business venture and make up to $40,000 a year. AdvoCare gives advisors the alternate title of "business builders."

    Cons-Consumer Speculation

    • There is no particular way to effectively measure or monitor the efficacy of AdvoCare products. This leads to insufficient information offered to consumers by distributors. Consumers, therefore ,find it difficult to trust AdvoCare products, especially if they are being introduced to them for the first time.

    Insufficient Training

    • AdvoCare representatives obtain training on how to talk to and convince customers to join the AdvoCare bandwagon. Representatives, however, are untrained in how to gain customers via online marketing, which is an integral part of multi-level marketing. This can limit them to only a short list of customers, mainly family and friends, locking them out of the global market.

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