Marines are to be upfront with the public when speaking about Corps values. Key public figures must feel comfortable being able to speak with Marines, even on viewpoints which may contrast with Corps beliefs. Marines are expected to be skilled in diplomacy in order to keep dialogue open between key public figures and the Corps. Marines are also expected to mirror reliable actions with reliable communication. It is necessary for Marines to completely disclose who they are communicating with via social media sites. It is important that Marines do not comment on topics for which they have no knowledge, as this lowers the credibility of the Corps as a whole. (See reference 1)
Negative statements can be made at times, in the hopes that supporters will defend the speaker. It is not necessary to defend every negative comment made by another user, as negativity is often worked out on its own, over time. When Marines feel that they should respond to a negative comment, they do so in a way that expresses accurate facts and is approved before posting. (See reference 1)
Social media sites and networks are not to be over-moderated. It is important to maintain freedom of information and the freedom of the public to express opinions. Posting guidelines forbid the use of graphic, racial, obscene or explicit content. Abusive, defamatory or hateful posts also are not allowed. If these guidelines are violated, particular users can be blocked from future participation.
It is necessary to keep a log of all deleted, malicious material for future reference. Solicitations and advertising is forbidden, including the endorsement of anything non-governmental, financial or commercial. Posts that promote illegal activity are not allowed on social media sites. Also, it is understood that posting a link on a social media site or network does not mean that the Marine Corps endorses the external link. (See reference 1)