* Apple Watch: Extremely popular due to its functionality (notifications, fitness tracking, contactless payments) which is highly relevant to the college lifestyle. This is likely the top contender for many.
* Casio (especially G-Shock): Known for durability and affordability, G-Shocks are a favourite among students who need a watch that can withstand the rigors of college life – active lifestyles, potential drops, and general wear and tear.
* Timex: Similar to Casio in offering durable and relatively inexpensive options. Timex offers a range of styles from classic to more sporty, appealing to a wider audience.
* Fossil: Offers a blend of style and affordability with a variety of designs, from classic leather straps to more modern styles. Popular for those wanting a more fashionable watch without breaking the bank.
It's important to note that these are broad generalizations. Individual preferences vary greatly. Some college men might prefer vintage watches, minimalist designs, or higher-end brands depending on their budget and taste. Popularity also shifts based on current trends.