While many managers monitor people, brand managers look after the safety of an established brand. Discuss the rules of trademark protection and talk about the ways in which a brand manager can ensure that his brand not only survives but thrives.
Because of the prevalence of globalization, many managers must supervise employees who work in locations across the globe. Discuss the drawbacks of managing people who work in a different geographic location. Explain how technology can be used to make global management easier to implement. Explore virtual meeting tools that can help these busy managers hold effective meetings with their widely dispersed staff.
Managers can increase productivity and encourage teamwork by building a corporate community. List successful community-building practices and explain how each practice leads to the development of a team for productive and cooperative work. Discuss how communities that have been damaged can be mended and maintained in the future.
Managers are commonly charged with the complex task of evaluating employees. Explore common employee evaluation techniques and explain the reason behind each proposed technique. Discuss the potential dangers inherent in using ineffective evaluation techniques and provide ways in which managers can handle negative evaluations in a positive manner, maintaining employee morale.
Sexual harassment is a social and legal issue about which managers must be aware. Explain the current laws that define sexual harassment. Discuss both what managers can do to prevent sexual harassment and the appropriate response to sexual harassment that has already taken place. Explore the legal implications of not dealing effectively with incidents of sexual harassment in the workplace.
Equal opportunity laws were created to ensure that discrimination didn't lead to unfair hiring and promotion practice. Describe the current equal opportunity laws and explain how a manager's actions could be seen as violating these laws. Discuss ways in which managers can ensure that they remain in compliance with these strict regulations.