In markets where consumers have many choices, advertising can influence consumer choice. Someone conducting a project in consumer behavior geared toward advertising should emphasize how advertising affects a consumer's final decision to purchase a certain project. Case studies, advertising analyses and historical studies of advertising make suitable projects for this area. To conduct a case study, contact a local company and interview managers or marketing professionals on how advertising has assisted the company's growth.
There is diversity in every market. In addition, the market's cultural setting influences how consumers make choices. Conducting this type of should include investigating culture and diversity's influence on markets, from a comparative angle. Another angle is offer theories on how cultural differences directly influence how consumers make decisions. For example, create a survey on consumer choice and administer it to two culturally diverse populations. Analyze the collected data for differences between the two populations.
The question whether social influence has a major effect on consumer behavior was a hotly debated topic. However, now researchers know that social influence is an important factor in understanding consumer choice. A project in this area can examine what types of social influence affect consumer behavior. Another hot topic is how social networking through websites influence people's purchasing decisions. Correlational and survey studies suit this project, as you can collect data through the Internet.
The difference in the evolution of the men and women's bodies and social roles have a profound impact on the consumption choices of both sexes. The comparative study is one project that investigates how gender impacts consumer behavior. For such a project, you may choose a product (e.g., microwaves) and investigate the different factors men and women analyze when purchasing such a product.