What is the purpose of pursuing a degree in keyword?

There is no degree in "keyword." Keywords are a component of many fields, like marketing, SEO (search engine optimization), library science, and computer science (in areas like information retrieval). A degree wouldn't be focused solely on "keywords" but rather on a broader area that *uses* keywords as a tool.

For example:

* A marketing degree might teach you how to use keywords in advertising campaigns and digital marketing strategies to reach target audiences.

* An SEO (Search Engine Optimization) specialization within a marketing or computer science degree would heavily involve keyword research, analysis, and implementation to improve website ranking.

* A library science degree might cover the use of keywords in cataloging and indexing information resources.

* A computer science degree focused on information retrieval or natural language processing could involve the study of algorithms that utilize keywords for searching and organizing large datasets.

Therefore, you wouldn't pursue a "keyword" degree. You'd pursue a degree in a relevant field and learn about keywords as a *part* of that curriculum.