The curriculum typically includes courses covering:
* Marketing Fundamentals: This covers the core concepts of marketing, including market research, consumer behavior, segmentation, targeting, and positioning.
* Marketing Strategy: Students learn how to develop and implement marketing plans, including branding, product development, pricing, and distribution strategies.
* Digital Marketing: Given the importance of online channels, this is a crucial component, covering areas like SEO, SEM, social media marketing, email marketing, and content marketing.
* Marketing Analytics: Students learn how to use data to measure marketing effectiveness and make data-driven decisions.
* Advertising and Promotion: This explores the various methods used to communicate with target audiences, including traditional and digital advertising, public relations, and sales promotion.
* Consumer Behavior: A deep dive into understanding how consumers make decisions, their motivations, and influencing factors.
* Business-related courses: While marketing is the major, the BSc in Commerce structure usually includes foundational courses in areas like accounting, finance, economics, and management, providing a holistic business perspective.
Graduates with a BSc in Commerce majoring in marketing are prepared for entry-level positions in various marketing roles, including market research analyst, marketing assistant, social media manager, digital marketing specialist, brand manager, and advertising account executive. The broader business foundation offered by the "Commerce" aspect of the degree makes them versatile candidates suitable for a wider range of opportunities within organizations.