Define Web 2.0 and discuss what e-commerce was like before Web 2.0 came about. Define the relationship between social media and e-commerce, and look into the current affiliate marketing climate.
Social media have become part of many people's everyday lives, and many companies have a presence in them. Do the established behemoths of business, however, need to spend time and resources managing their profiles in social media? Weigh potential benefits vs. costs.
People often receive pamphlets in the mail, phone calls at dinner time and emails that flood their "in" boxes. For your marketing dissertation, you might look at how direct marketing started, how it has evolved and what you predict for its future.
In this Internet age, many people call themselves writers, and you can even find people who do not quite grasp the English language selling their services as writers. It is not uncommon to find marketing copy with spelling and grammatical errors. What does this mean to marketing and to its future, and what does it say about marketing professionals and the companies that hire them?
Search Engine Optimization may restrict the creative use of words in an e-marketing campaign. Investigate whether this effect tends to have a positive or negative influence on the outcome of the campaign.