Explore how a successful product's marketing strategies led to its fame. Show the difference between good and bad marketing strategies by using real products as examples. Examples include shoe companies, retail stores and food manufacturers. Show the pros and cons of a company's marketing campaign. Forbes.com says, "The more a company spends to promote a product, the more successful that product is." Explore whether this sentiment rings true or if there are cheaper ways to be successful.
"Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether," states Julia Hanna of the Harvard Business School. This is a viable subject for a marketing paper. Question whether TV advertising is still worth it. Another topic is whether small businesses should try this type of advertising or leave it to larger companies. Explain how television advertising can be effective, or talk about getting ads to the target audience. Write papers comparing different types of television ads.
Take a thriving company and investigate its marketing techniques and success rate. Explain highs and lows throughout its history, or look at which campaign propelled it to the top. Break down how the company's marketing was used for longevity. If a company was doing well and then saw a sharp turn down, investigate how marketing played into the decline.
"Placing your product in the right media vehicle can boost sales," says Entrepreneur.com. Social media marketing is a new step in marketing strategy and would be good to investigate. Explain how social media were used in electoral campaigns. Name the pros and cons of using social media. Tell what types of companies benefit from social media and why. Analyze media outlets and pit them against each other. Put sites like Facebook against Twitter and explain which site is better for a certain strategy.