Consider why you want to go to law school, and more specifically, why you want to go to the law school that you are applying to. Many students struggle with this question because they simply do not know enough about the profession or they are attempting to gain admittance to avoid the "real world" of growing up and finding a job. Learn all that you can about being a lawyer before you apply by speaking with lawyers who practice in different areas of the law or completing an internship in a law office.
Make a list of your accomplishments, hobbies or anything that is interestingly unusual about yourself. Law school admissions officers want to see that you have what it takes to succeed in the profession. Additionally, while you are obviously interested in law since you are applying to law school, they want to know that you have diverse, creative and philanthropic interests outside the law.
Start your personal statement with the most interesting or unique sentence that you can come up with. The last thing that an admissions officer wants to read is another statement that starts off with "I want to go to law school because...". Chose a unique quote or begin a story about yourself that make the reader want to continue reading the remainder of your statement.
Tell the reader why you are different from the rest of the applicants applying for a seat in the next year's incoming class. If you overcame serious adversity to put yourself through college or are fluent in multiple languages, you should include these unique aspects into your story. In addition to talking about your past, you must talk about why you want to go to law school in the general sense and why you want to go to the school that you are applying to. A great way to approach this topic is to write about an influential alumni that inspired you to want to become an attorney or a program offered by the school that makes the school your "first choice" law school.
Explain any additional details about your life that might be negative by putting a positive spin on them. The two biggest negative topics that must be included in your application package are your criminal history and your GPA. Avoid coming up with excuses regarding a low LSAT score. The admissions committee will not take pity on you because you can retake the exam as many times as needed. However, if you were economically disadvantaged and had to work multiple jobs to put yourself through school, resulting in low grades your first year, or if you grew up in a rough neighborhood and decided to turn your life around, your application will benefit from the added explanations.