When you want to associate a font with particular design do use serif font?

Serif fonts are typically not used when the objective is to associate a font with a particular design. This is because serif fonts consist of small projecting features called "serifs" at the ends of the strokes, which can interfere with the overall visual impact of the design. Sans serif fonts, which lack these projecting features, are generally preferred in such situations as they provide a cleaner and more modern look.