Subtract the amount of your investment from the amount of your return. For example, if you buy the $100 stock and one year later it yields $110, then you would subtract $100 from $110 to equal $10.
Divide the answer from Step 1 by the amount of your initial investment amount. For example, divide $10 by the initial stock investment price of $100.
Multiply the answer from Step 2 by 100. For example, multiply 0.10 by 100 to get 10. This is the percentage of your initial rate, so the answer is 10 percent. You have an initial rate of return of 10 percent.