Marketing is an integral part of any business framework; therefore, a course or series of courses in marketing is usually required to obtain a business degree. These courses might cover topics in entrepreneurship, international marketing, advertising, marketing strategy and market research. Marketing courses teach students about sales concepts, the product life cycle and various marketing strategies. Students might also be required to work in groups on real-world marketing projects in which they develop a business marketing plan.
Computer technology is a critical component of business; business students who aspire to work in corporate America must have a general knowledge of computer technology and applications. An introductory computer science course typically covers topics in personal computer usage, such as basic word processing, desktop publishing, computer hardware components and commonly used software. More advanced computer science courses explore more complex topics, such as computer and software programming, Web design and HTML coding.
Accounting classes for business students are generally held in two parts: Accounting 101 and 102. Accounting 101 provides a general overview of basic principles of accounting, including record-keeping, debit vs. credit, and banking principles. Accounting 102 takes this overview a step further. Covering more complex accounting principles such as financial statement preparation, cost accounting and accounting procedures for different types of business models.
The study of economic principles is typically broken into two main parts: microeconomics and macroeconomics. Microeconomics refers to the study of basic economic principles such as supply and demand and consumer spending. Macroeconomics deals with economic topics on a larger, global scale such as gross domestic product, government deficit, unemployment and inflation, and how these factors influence the health of the economy at large.
The study of statistics prepares business students for a career by acquainting them with real-world mathematical concepts. Introductory statistics courses cover basic principles of probability, estimation and analysis of percentages. This prepares the student to be able to accurately analyze statistical figures in order to make informed business and financial decisions with minimal risk.