Select a case that is intriguing and relevant to the course objectives and economic environment, and define the goals of the exercise upfront. Students can interpret situations differently; frame their thoughts by focusing on one or two key learning concepts.
Assign the case study early in the class schedule. The advance notice will enable learners to plan and organize their other obligations so greater attention can be given to the case.
Challenge students to move beyond the known data and identify and assess the unknown components of the case. Remind them that if the answers were readily available, there would be no dilemma to uncover and resolve.
Integrate the weekly instructional discussions with the concepts demonstrated in the case, highlighting theory, instrumentation (formulas), strategy, and industry-related vocabulary.
Provide samples of satisfactory and unsatisfactory case reports and make certain students understand how to collect the data, assess the findings, and present the conclusions.
Assign the final report as an oral and written presentation. Facilitate the oral discussion and instruct the audience to intently note the selection of performance measures, strategy, and analytical approach.
Offer feedback, clarification, and encouragement at the conclusion of the report, ensuring students that there is no "right or wrong" answer in business case study, just different perspectives.