1. Jason Stevens: The protagonist of the story, a young, self-centered man who inherits a vast fortune from his grandfather, but faces a series of challenges that force him to learn valuable life lessons.
2. Red Stevens: Jason's grandfather, a wealthy and influential businessman who leaves Jason a series of "gifts" in his will, designed to teach him about life, love, and happiness.
3. Phil: Jason's trusted friend and confidante, who supports him throughout his journey.
4. Emily: A woman Jason meets during his journey, who helps him understand the true meaning of love and life.
5. Rose: Red's longtime friend and confidante, who provides guidance and support to Jason.
6. Sam: A kind and compassionate man who teaches Jason valuable lessons about work and life.
7. The Other Characters: The book also features a cast of supporting characters who play significant roles in Jason's journey, including his mother, his fiancée, and various people he encounters along the way.