* Avoiding overly specialized jargon or technical terms: While some specialized vocabulary might be necessary, it should be explained or used sparingly.
* Focusing on clear and concise language: The writing should be easy to understand without being simplistic.
* Assuming a baseline level of knowledge on the topic: The essay shouldn't require extensive prior knowledge, but it can go beyond a completely introductory level.
By aiming for this middle ground, the essay becomes more versatile. It can be appreciated by specialists who will find the analysis insightful, while also remaining comprehensible and engaging to a wider, more general readership. Trying to cater to everyone usually results in a diluted and ineffective piece. Choosing a slightly more informed audience is a safer bet for reaching a broad, yet discerning, readership.