What does the author of Simplicity say about writing?

You're asking about the book "Simplicity" by John Maeda, a renowned designer and professor. While the book focuses primarily on design principles, Maeda does touch upon writing in relation to simplicity.

Here's what he says:

* Writing should be clear and concise. Maeda emphasizes the importance of using simple language and avoiding unnecessary jargon. This allows your ideas to be understood by a wider audience.

* Focus on the core message. Instead of trying to cram everything in, concentrate on delivering the most essential information. This helps to create a clear and focused message.

* Embrace white space. This refers to the empty space around your writing. By using white space effectively, you can make your writing easier to read and digest.

* Edit ruthlessly. This is crucial for any writing, but especially when aiming for simplicity. Cut out unnecessary words, phrases, and sentences.

* Repetition can be powerful. While repetition can be seen as a negative, Maeda argues that repeating key phrases can help to reinforce the message and make it more memorable.

Overall, Maeda's approach to writing in "Simplicity" aligns with the book's central theme: less is more. By focusing on clarity, conciseness, and essential information, you can create writing that is not only easy to read but also impactful and memorable.