Specifically, the repetition of the long "o" sound in "O My Luve" and "rose" creates a soft, flowing, and somewhat melancholic sound. This is reinforced by the repetition of the short "e" sound in "like red rose," which creates a sense of gentle movement and suggests a delicate beauty.
The use of assonance in this poem helps to enhance the romantic and poetic tone of the piece. It creates a sense of musicality and adds to the overall beauty of the imagery.