Imagine a news article about the recent rise in local crime rates. The article might state:
> "Local police are investigating a recent surge in petty thefts in the downtown area. While the exact cause is unknown, some residents speculate that the increase is due to..."
Here's where the callout comes in:
> [CALL OUT] Have you witnessed any suspicious activity in your neighborhood? Share your experiences with us in the comments below!
This callout serves two purposes:
1. Engaging the audience: It directly encourages readers to contribute to the discussion and share their perspectives.
2. Gathering information: It allows journalists to potentially gain insights from the public, which can inform future reporting or investigations.
Here are other examples of callouts in journalism:
* Fact-checking callout: "[CALL OUT] Did we miss anything? Let us know if you see any factual errors in this report."
* Opinion-seeking callout: "[CALL OUT] What do you think about the city's plan to build a new park? Share your thoughts in the comments!"
* Social media callout: "[CALL OUT] Follow us on Twitter for more updates on this story!"
Essentially, callouts are like mini-interactions within a larger news article, aiming to increase reader engagement and participation.