Here's a breakdown to help you understand:
Emotive language generally refers to words and phrases that evoke strong emotions in the reader or listener. It can be used to:
* Persuade: This is the core purpose of advertising. Advertisements often use emotive language to create a desired emotional response in the consumer, making them more likely to purchase a product or service.
* Inform: While newspapers are meant to be factual, they also use emotive language to engage readers and make stories more impactful. For example, a headline like "Shocking New Evidence in Missing Child Case" uses emotive language to grab attention.
* Entertain: Both newspaper articles and advertisements can use emotive language to entertain readers. This might be seen in opinion pieces, feature articles, or humorous ads.
So, the answer depends on the specific type of language and the specific examples:
* If we're talking about language that uses strong emotional appeals to persuade readers, then advertising would likely use more emotive language than newspapers. Advertising is designed to sell products, and emotion plays a key role in purchasing decisions.
* If we're talking about language that creates a specific tone or feeling, then newspapers might actually use more emotive language. This is because newspapers often need to convey the gravity of events or evoke sympathy for subjects.
To really answer your question, you would need to consider:
* The specific type of newspaper article: Opinion pieces and feature articles are more likely to use emotive language than hard news reports.
* The specific type of advertisement: An ad for a luxury product might use more emotive language than an ad for a basic necessity.
* The overall tone and purpose of each piece: Both newspaper articles and advertisements can use emotive language to achieve different goals.
In conclusion: It's not a straightforward answer. Both newspapers and advertising use emotive language, but for different purposes and with varying degrees of intensity.