Writing a headline isn't just about summarizing your content; it's about grabbing attention, sparking curiosity, and persuading readers to click. Here are some key rules to follow:
1. Be Clear and Concise:
* Use strong verbs: "Discover" is stronger than "learn."
* Avoid jargon and technical terms: Make it accessible to everyone.
* Keep it short: Ideally, under 10 words.
* Use numbers: They draw the eye and create a sense of value.
2. Focus on Benefits, Not Features:
* Answer the "What's in it for me?" question: Highlight what the reader will gain from reading your content.
* Use powerful verbs and adjectives: "Unlock Your Potential" is more compelling than "Learn New Skills."
3. Create Curiosity and Intrigue:
* Ask a question: "Are You Making This Common Mistake?"
* Use strong opinions or controversial statements: "The Truth About [Topic]"
* Tease the content without giving away too much: "The Secret to [Desired Outcome]"
4. Target Your Audience:
* Understand your reader's needs and interests: Who are you trying to reach? What are they looking for?
* Tailor your language and tone accordingly: Use language that resonates with your target audience.
5. Use Keywords Effectively:
* Include relevant keywords: This helps with search engine optimization.
* Don't keyword stuff: Maintain a natural flow of language.
6. Proofread Carefully:
* Ensure your headline is grammatically correct and error-free: This builds credibility and trust.
* Check for spelling and punctuation mistakes: A simple error can distract from your message.
7. Test and Analyze:
* A/B test different headlines: See which ones perform better in terms of clicks and engagement.
* Analyze your results: Use data to refine your headline writing strategies.
Beyond the Rules:
* Don't be afraid to break the rules: Sometimes, a more creative headline can stand out.
* Be authentic and genuine: Your voice should shine through in your headlines.
* Have fun! Writing headlines should be enjoyable.
Bonus Tip: Use headline analyzers like CoSchedule's Headline Analyzer to get feedback on your headlines.