- They are credited with pioneering a new style of journalism, often referred to as "yellow journalism," characterized by sensationalist headlines, exaggerated stories, and aggressive reporting tactics: This new approach to journalism captured the attention of readers and increased newspaper circulation significantly, but it also drew criticism for its lack of objectivity and journalistic ethics.
- Pulitzer and Hearst used their newspapers to influence public opinion on various political and social issues as well as to attack each other: Their fierce rivalry, which included lawsuits, scandals, and heated personal conflicts, became legendary in the history of American journalism.
- Both Pulitzer and Hearst had a significant impact on shaping the newspaper industry and the broader media landscape in the United States: They introduced innovative methods of newsgathering, advertising, and circulation strategies that changed the way newspapers operated. The sensational storytelling they promoted became known as 'tabloid journalism', which still shapes media consumption patterns today.
*Their contributions left a lasting mark on the field of journalism and influenced media practices that persist in various forms to this day.*